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curriculum vitae

Work Experience

Work Experience

Ericsson Nikola Tesla

Employer Branding Specialist

September 2019 - Today

As the largest software development firm in Croatia, Ericsson Nikola Tesla employs over 300 people yearly, so marketing efforts for bringing new talent are a key part of the hiring process. At ENT I am responsible for the following:

  • Content creation - Photography, videography, blog posts, newsletters, graphics, motion graphics, outdoor advertising
  • Website - ownership of the hiring page
  • Digital advertising and social media - focused on digital hiring campaigns with an emphasis on video
  • Events - finding the best people with more than 3500 employees, and organizing student job fairs
  • Thinking outside the box -finding new ways to gather new talent: from junior to senior developers

    • University College Nikola Š. Zrinski

    Digital Marketing Lecturer

    March 2019 - Today

    By modern and innovative approach to education the University College of Economics, Entrepreneurship and Management "Nikola Subic Zrinski" (UCEEM-NSZ) enables students for practical use of expert knowledge, skills and business techniques. Giving lectures there in Digital Marketing, proved to be one of my dearest experiences.

    Five

    Head of Public Relations

    June 2016 - September 2019

    Five is an NYC based mobile design and development agency building award-winning digital products. As Head of Public relations, I focus on creating great content for hiring new talent. I was responsible for the following:

  • Content creation - Photography, videography, blog posts, newsletters, graphics, motion graphics
  • Social media - Publishing the above-mentioned content on Facebook, Instagram, Linkedin, Youtube and Twitter.
  • Website - Editing the content, and measuring the performance of the website
  • Digital advertising - promoting agency content on Facebook, YouTube, Instagram and LinkedIn
  • Events and Press - handling Press and media as well as organizing events and meetups
  • Live streams setting up live streams for various meetups and events
  • Measuring, iterating and improving constantly optimizing all the mentioned channels, using data

    • Konzum

    Digital Marketing Specialist

    April 2014 - June 2016

    As a Digital Marketing Specialist in the Marketing department of the biggest retailer in Croatia, my responsibilities were the following:

  • Social Networks - community management & creative on Konzum Facebook page
  • Webpage and Webshop - administration, editing i optimizing the most valuable company channel
  • Newsletters and CRM - sending newsletters to a list of Konzum Online and offline shoppers
  • Setting up digital campaigns - creating landing pages for campaigns, banner ads see, using See/Think/Do phases, coordinating other channels of digital advertising
  • Adapting Content for Digital Channels - finding ways to transfer the essence of traditional advertising into digital

    • Perpetuum mobile

    Content Associate

    September 2012 - April 2014

    I helped one of the biggest IT companies in Croatia with digital marketing, but also gained some experience in offline advertising.

  • Newsletters - preparing and adapting content for b2b newsletters
  • Content marketing - preparing materials for the blog and webpage
  • Photographing - various events
  • Editing The Blog - editing blog posts on the company blog

    • Netokracija

    Associate

    February 2011 - February 2013

    For Netokracija, a wrote a few guest blog posts, but also helped with few dozens news articles. I mastered how to produce quick and quality content for the web.

    Vipnet (Now A1)

    Associate in The Marketing Department

    October 2010 - October 2011

    I joined Vipnet's marketing team at a time when the Digital Marketing department didn't even exist yet, nor did, for example, online monitoring tools, which we did manually back in the day.

    Plan B

    Writter

    March 2010 - September 2012

    In 2010 I made of my dreams come true - I started to write for my favorite magazine. I covered topics related to digital marketing and new technologies. Some of those articles are still live on the web.

    Freelance Photographer

    September 2006 - April 2014

    It all started like a hobby in highschool, but soon I started to even earn some money while I was in college.

    Courier

    Bike Express

    July 2006 - September 2006

    The summer before college, I started working as courier, with only one goal - to get money for a new suspension for my bike. It was my also my first job ever, and I learned a lot.

    Education

    Faculty of Economics and Business, University of Zagreb

    BA - Marketing

    October 2006 - February 2014

    I admit I started studying Economics because, at the time, I didn't know what I wanted to do in my life. Thankfully, I discovered marketing.

    XV Gymnasium

    2002 - 2006

    previously called, and still better known as MIOC, XV Gymnasium specializes in mathematics and computer science and it is considered to be the best high school in the capital.

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